I am Maria Cariza aka Maricar.
A
Strategist, and Leader.
Content Marketing Enthusiast,
SOCIAL MEDIA AND CONTENT MARKETING
CASE STUDY
learn more about me
About Me
I am a social media expert with 10 years in the industry.
I have worn many hats in digital marketing and have discovered that my passion lies in driving business goals through leveraging social media content marketing and community relationships.
My skills thrive when I am curating strategies that not only enhance brand awareness and drive sales, but ultimately connect with the target customer turning them into devoted advocates of the brand.
Case Study
GOAL: Increase awareness for Eagle Broadcasting Corporation's brand, Digital Nest, in preparation for the launch of an e-commerce shop. Digital Nest is one of EBC's newest branches of digital media in North America that is targeted towards mental and emotional wellness of Gen Z ages 16-22 years old.
My Role
- Perform an in-depth analysis of Digital Nest's social performance and trends
- Create a new content strategy and content calendar
- Optimize SEO approach
- Streamline content creation operations with a team of 15
- Coordinate with various global stakeholders
- Set, evaluate, report, and adjust KPIs
90-DAY RESULTS
535%
AWARENESS
27,071 Instagram users saw and/or interacted with our content compared to the previous year of 4,200 users.
This increased visibility of Digital Nest has helped build trust and credibility with the current audience as well as a prepped market for launch.
483%
profile visits
Our profile was visited 3,188 times compared to 547 times the year prior.
Users visit profiles to decide: do I like more of their content and do I want to follow this brand?
+378
FOLLOWS
We had negative net follows in the year prior.
Our content strategy to focus on mental health topics attracted a new audience that is invested in our brand messaging.
Summary
The success of this project was due to 3 key factors:
- A deep understanding of our audience persona and competitors.
- Developing a brand guide around increasing the mental and emotional health of Gen Z, as opposed to a broader range of topics that may appeal to our target audience.
- Doubling down on content that historically has high engagement rates.
We were able to prepare a results-driven year-long content roadmap that will build a strong niche audience for Digital Nest and will ensure a successful launch of the brand's merch shop in Q4 of 2023.
TESTIMONIALS
Maria has the ability to launch, grow, and scale brands online with minimal friction. Fantastic communication skills and knowledge of digital marketing set her apart from others in the industry.
MARTIN ZERRUDO
CEO, Seller Universe/Page One Media
You don't run into people everyday that you truly enjoy working with.
Maricar is not just another person on your team. She is an asset.
Her ability to do market research and find ways to best approach our target demographic is very helpful. She is a dynamic leader filled with creativity and passion. She gets the job done.
JEWELL BUENAVISTA
Director of Marketing
Because of the results Maricar brings to our brand, we have elevated our social strategy and content style.
My favorite parts of working with her is witnessing her leadership and how reliable she is in coordinating with many different departments. Maria is a great team player, yet more importantly for our needs, a great mentor.
BERNARD GUERZON
Head of Brand, Eagle Broadcasting Corporation
I've consulted for
- Tech
- Ecommerce
- Hospitality
- Food and Beverage
- Finance
- Influencers
- Small Business Owners
Startups, Agencies, In-House, Freelance
